Business Challenge
Parasource understood that its business model required a robust platform that can support a complex, B2B as well as B2C operations. The existing, custom-built e-commerce solution was outdated and no longer met the business needs and requirements.
Parasource required a new strategy to better manage a multi-site distribution model. They needed a platform that would allow it to better manage its online store and orders, and have a consistent user experience across its lines of business.