The OAA had a dual challenge. Firstly, the organization wanted to tackle a brand redesign to better reflect its current mission and goals. Secondly, it needed to re-platform its digital channel to modernize from a decade-old content management system, meet accessibility standards, redesign content strategy and user experience, and intersect with the organization’s new brand.
For the website’s redesign, a key business need was for the OAA to improve the public’s understanding and awareness surrounding its role as a regulator. The OAA had a desire to improve the public’s understanding of the architecture profession, its role regulating Ontario’s professionals, and who they are. Another key business need was for the OAA to increase engagement with its members and improve communication within the organization through better community engagement tools and content.