Do your internal systems play nicely with each other?
If your in-house email service requires hours of workarounds to share data with your CRM or CMS, you're not alone.
The thing is, technology's always changing, and when you implemented your oldest time-saving tech, you probably never thought it would have to work with the latest bit of wizardry.
But it does — and the failure to do so costs you in terms of time, money and efficiency.
In many cases, sharing data among different systems means moving it manually. Your employees may spend time exporting data from your email service provider and importing it into your CRM database. The trouble is, you never know whether the data will transfer properly and the transfer process is inefficient.
Think of the time you could save if you had an alternative.
Integrating Technology with a CMS
There is a better way — and it involves your CMS. Most people think of a CMS as a tool that simply manages content on blogs and websites, but that falls far short of the capabilities of a modern system.
A good CMS can not only handle content for your blog, mobile app, microsites, and other front-end platforms, but it can completely revolutionize the way you manage information within your company.
A CMS can allow you to completely rethink your business strategy and workflow, making it easy to run teams for different projects, assign tasks and keep everyone abreast of the information they need with very little effort.
That frees up a lot of time that you might have spent on manual data handling processes.
In other words, a CMS allows you to integrates all your systems, and that's good for business.
Some of the benefits of this type of integrated technology include:
- Making it easy to see linkages between different areas of your business, thus smoothing the marketing and sales process.
- Improving customer service and therefore customer retention.
- Eliminating redundancy in data storage and cutting the cost of manual data entry.
- Cutting down on system administration time because there's only one system to administer.
- Having a single system also brings benefits in terms of security because you don't have to spend extra time and resources protecting data in various systems.
Customer and Employee Benefits
Like CRM software, a CMS is designed to organize and handle large amounts of data. Integrating the two – and other internal systems – means getting a holistic view of your customers and understanding how the content you deliver across a range of outlets serves their needs.
At the same time, your employees benefit. Instead of spending time on tedious and repetitive manual data entry tasks, they can work on something meaningful that enhances profitability.
And the integration of a CMS into a company's operational workflow leads to better strategy and a more open business culture, which allows innovation and productivity to thrive.
Those are great reasons to switch to a more connected infrastructure with integrated CMS technology today.