How to Get a Better Return on Your E-Commerce Investment

Posted / 01 June, 2023

Author / Enginess

How to Get a Better Return on Your E-Commerce Investment

We explore fast and easy wins to increase your e-commerce conversions. How much money do you want to make off of your e-commerce store?

It's a difficult question, but one that is often asked. Having better sales is the first step to generating more revenue. So, if you want to make more money, it's important to increase conversions on your site. Here are some ways to get a better return on your investment and increase your e-commerce sales!

Improve Your Product Descriptions

One of the best ways to increase sales is by improving your product descriptions. Your descriptions need to be clear and concise, and they should sell your products without sounding too pushy. When producing content, it isn't enough to simply provide a list of features and benefits – you need to tell potential customers why they should buy your product.

Offer a Personalized Experience

One way to increase your e-commerce conversion rate is by offering a personalized customer experience.
If you provide a personalized experience by tailoring your marketing to each customer's preferences, you will create a better online experience for the customer. This means that they will be more likely to return and buy from you again. In fact, personalization can lead to an increase in sales of up to 40%.

A great way to improve the customer experience is by using chatbots in your e-commerce store. Chatbots are computer programs which imitate human interaction and can answer repetitive questions and perform basic functions like checking out and delivering purchases. They're really simple and easy to use; chatbots can be programmed with any information about your product or service, so it's super easy for customers to find what they need right when they need it!

Optimize Your Website for Mobile

Mobile use is key, obviously. Google searches from mobile devices increased by 56% in 2023, and it’s projected to make up 80% of all global web traffic by 2025. That means optimizing your website for mobile users is more important than ever before.

Improve Your Search Results 

One of the best ways to increase your e-commerce conversions is by improving your search results. There are many ways to improve your search results so that more people will click on them. You can use keywords, headlines, images, and videos to help get your products in front of the right people. When developing content for your site, keep these tips in mind:

  • Keywords: Use keywords that are relevant to what you're selling. Include these keywords throughout the copy on the page (but not too often).
  • Headlines: Create compelling headlines that encourage people to click through. Make sure they're short and clear enough for search engine crawlers to understand them.
  • Images: Include an image with each product page. Make sure it's high quality and eye catching. This will make it easier for customers to find the products they want on your website.
  • Videos: Adding video also helps increase your e-commerce conversion rates as it provides valuable information about products or services you offer. Videos make it easy for customers to see what a product can do or how a service is performed without having to leave their computer screens!

Wrap Up

  • Check out your site navigation - Make sure the homepage is clear and easy to use.
  • Keep your site content fresh - Make sure you are posting new content on a regular basis.
  • Add social media connections to your product pages - This will allow customers to share their interests with their friends.
  • Create an engaging checkout process - If customers feel like they're cheating out of something or it's too difficult, they won't buy. Make sure your checkout process is simple and straightforward.


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