If you have decided that a mobile app is right for your business and your customers, there’s one more piece of the equation you have to get right - delivering the content.
One of the best ways to do this is with a content management system (CMS).
Here are eight reasons why this is the best choice.
1. Ease of use
If you’re already using a CMS for your web content, then it makes sense to use the same system for app content delivery.
It means that there’s only one system for users to learn and once they know how to use it for one platform, learning to use it for others is pretty simple.
Since many of the people creating app content won’t be technically minded, this is a must.
2. Better workflow
Using a CMS also means you can integrate the creation of app content into your regular content production workflow. That allows you to assign and monitor tasks and responsibilities and to get reports on published content just the same as you would for web content.
Having a single dashboard for managing all content related tasks makes your work easier.
3. Improving your content calendar
Not all pieces of web content will feed to your app and vice versa. Managing both from the same interface makes it easy to build relationships between different content pieces and identify gaps where you need to create a mobile version of a piece of content for your app.
4. Easier content and design changes
Using a CMS makes it easy to experiment with small changes to the look of content without coding and it keeps costs low too.
Your content marketing team can experiment with changes to headlines and buttons, while app developers focus on the core of your mobile app.
5. Device-specific content
By using a CMS, you can also cater for specific mobile devices when delivering content.
There's little point in sending an Android device user to the iTunes store, but all mobile users will enjoy a better experience if you can deliver appropriate content.
And if your content also works well with the device's built-in sharing options, you can get some social media traction too.
6. Content previews
Just as you can see how a web page or blog post looks before you hit the publish button, you can do the same for app content when you use a CMS.
Managing app content via a CMS will help you troubleshoot design and usability issues. It’s a good way to check that your responsive design template is kicking in as it should for each device and that users find it easy to navigate your content.
Your CMS already provides data on how your content is doing. Using it for your app content means you get those same metrics for mobile content.
Marry this with other analytics tools to gain rich data on how users interact with your content.
8. Better conversions
With a CMS you don't leave mobile content delivery to chance. In fact, you reach customers where they are and deliver content that works for them. With more people than ever using mobile apps, this is a must