Good UX doesn’t just make a product look good, it makes it function well. Improving the UX of your company’s product or website can lead to greater adoption by users and an increase in usage. Here are some user experience tips to improve your site.
Plan before you build
User experience is about more than just laying out the right features on your site or app. It also requires a plan for how those features will work and how they will fit together. The best way to build a product with a great UX is to get your team involved from the very beginning of the planning process. Your UX planning should include research to understand your target users’ needs and challenges, as well as their desired outcomes. You can also think about the business context for your product. What are the goals of your organization, and how does your product fit into those goals? You should also consider the technological context for your product. What are the latest technologies available for building your product?
Don’t forget about the basics
Make sure your content is clear, concise and well-written. Don’t try to use overly long words to show off how smart you are. Instead, use simple, straightforward language that your audience can easily understand. Be sure to proofread your content to catch any typos or errors. Use visuals to help you organize and present information. Images are an excellent way to break up large chunks of text, and they can be more memorable than words. Don’t forget that visuals can also help your users understand your product. Consider every aspect of user experience, including how someone navigates your site. Menus, links, buttons and even your site’s layout can create a great user experience.
Test, test and then test again
You can’t know for sure how your product will perform until it is released. But that doesn’t mean you can’t do your best to predict what will happen and then test your assumptions. You can do usability testing on a small scale to see how your product functions. You can also use surveys, user interviews and talking to your customers to get their thoughts on your product and how it could be improved. Once you’ve conducted your testing, look for trends and patterns. What do these results tell you about your product? What do they tell you about your audience? You may even want to ask a few people to act as “guinea pigs” and try out your product in a real-world setting. This can tell you a lot about how your product will function in the real world.
Make your product feel unique
One of the best ways to improve your user experience is to make it feel different from anything else out there. Think about your product’s strengths and how you can use them to set yourself apart. What are your product’s key features? How can you market those features to your audience? What are your product’s differentiators? How can you show those off? What can you do to make your product’s brand stand out?
Provide value for your users
You need to show your users that your product has a reason for existing. You can do this by providing value for them. This can take many forms, from helping people save time to solving a common problem. You can also provide value by helping people accomplish something they couldn’t before. Whatever form it takes, your product needs to provide value. Otherwise, it’s unlikely to have a positive impact on people’s lives.
Wrap Up
Every product or website has the potential for great user experience. But it takes work to get there. Before you start building your product, you need to think about how it will function and how it will fit into the lives of your target users. Then, you need to make sure you follow through on your user experience goals during your product’s development and release. Choosing what features to include, how those features work together, and how your product is structured can go a long way toward improving your user experience.
