Not only does this align with the aesthetics of the brands, but it also enhances the brand’s authenticity and customer loyalty.
Why Visual Commerce?
Driven by the ever-increasing connectivity of consumers, the visual content has never been more popular than it is now. The marketers are going all out to market their products through visuals, because in today’s visual world, pictures sell, videos sell, and user-generated content sells. Visual-centric platforms like Instagram and Facebook offer marketers opportunities to create visually-inspired content.
Social media sites like Instagram and Pinterest allow brands to generate business-oriented visuals by adding the shoppable tag. Visuals are simply more interactive and therefore, more appealing than written content. This is one of the primary reasons why businesses will take the route of visual commerce rather than traditional eCommerce sites.
How does it work?
Any social media photo that has a specific tag associated with it is Shoppable (which means that the image is a branded buyable item in the future, whether by a retailer or a user). Some brands like Kate Spade, New Balance, Reebok, and Clarks have built their visual commerce stores and have successfully promoted their products through social media.
These brands have added powerful visual components that add great interest and personality to the products they sell. Learn how to build a brand-centric visual commerce store in 6 easy steps. Create an Asset Kit A visual commerce store is like a collection of the brand’s products. To build the ideal visual store, you need a guide to help you select the best and largest visual assets from your marketing campaigns.
The Role of Shoppable Content
Shoppable content will soon be the most important tool to gain better engagement from the online customers. Also, it is a new way to engage the users and entice them to click the links to buy the products. Additionally, it will also help brands to build a loyal consumer base by offering discount and offers based on the in-feed social media content.
Shoppable digital content can have an extremely high conversion rate for ecommerce and social commerce platforms, which is why brands should make sure they properly implement visual content curation and visualization. It will help you reach out to a wider audience and convert more online buyers into satisfied customers.
How to Integrate Visual Commerce within your Existing Online Storefront
Now, the main question is how to integrate a visual platform within your existing online storefront. Let’s see how we can go about this: Decide on the type of visual platform you want to use There are two types of platforms for visual commerce: visual and ecommerce. While most ecommerce platforms have the technical capability of converting a visual asset into a shoppable content, they are not able to store the content itself. For instance, Trello or Workflowy don’t have the storage capabilities to store the images from external websites like YouTube and Illustrator. In contrast, visual platforms have the storage capabilities to store the images, clip art, and other files from the various social media channels, photo-sharing sites, etc.
Partnership and loyalty are two of the biggest components of social commerce, and one of the biggest challenges is to generate them both at the same time. The social commerce platform will help create the perception of brand affinity and drive the fans and customers into the store.