Managing a Multi-Experience Digital Platform

Posted / 05 October, 2021

Author / Enginess

Managing a Multi-Experience Digital Platform

Interacting with businesses and organizations across many channels has never been easier. Before current multi-experience digital platform products and product suites, the solutions to complexities in today’s digital development were small-scale and disconnected. This precursor to multi-experience digital products does not optimize resources, nor does it offer customers the best possible experience.

The precursor lacked the following:

  • This precursor is not seamless. It’s messy to work through organizational issues and troubles managing data and the design standards of every format.

  • This precursor is fundamentally unscalable. It’s a lot of work to keep up with the social norms on every platform, especially when the number of experiences a business should be present on is only increasing.

What is a Multi-Experience Digital Platform (MXDP)?

Multi-experience digital platform (MXDP) provides seamless experiences across a comprehensive range of media.

Gartner defines MXDP as:

“serv[ing] to centralize life cycle activities — designing, developing, testing, distributing, managing and analyzing — for a portfolio of multiexperience apps. Multiexperience refers to the various permutations of modalities (e.g., touch, voice and gesture), devices and apps that users interact with on their digital journey across the various touchpoints. Multiexperience development involves creating fit-for-purpose apps based on touchpoint-specific modalities, while at the same time ensuring a consistent user experience across web, mobile, wearable, conversational and immersive touchpoints.”

An MXDP product equips developers of all proficiencies with a cohesive set of front-end tools and back-end services. A multi-experience system ultimately enables growth in the development of fit-for-purpose apps and digital touchpoints.

Managing an MXDP


Assess whether an MXDP is plausible

If consumers can access your product on many different platforms, then MXDP is plausible. An example of this could be if you’re selling hats. However, if your product is more exclusive, such as space travel gear, there most likely won't be as many platforms, so a full MXDP suite is unnecessary.

Assess your organizational needs

Shift your thinking away from an individual developer mindset to a team developing mindset. Your MXDP will remove technical barriers, but reducing silos early on is essential to the growth of your business. An example of this could be by making more collaborative cells.

Assess your abilities

Assess your capabilities and choose an MXDP that can make your goals come to fruition. Having an MXDP is beneficial in accelerating cross-platform development by the built-in structure in the back-end. This structure may restrict development, so picking the right MXDP is vital in ensuring you are fully satisfied.

Wrap Up

There are two approaches in dealing with the challenges that arise with complexities in today’s digital development requirements. The first being to reduce the number of platforms, and the second being to solve the problems using a scalable, seamless solution.

Our solution…


Before joining us, consider the following questions:

  • Is MXDP plausible for your business/organization?
  • Are you developing across numerous platforms?
  • Is your business/organization ready to make the shift to a team mindset?
  • Assess your abilities. Have you compared your abilities now to your abilities using an MXDP?

If you answered yes to the questions above, MXDP could likely leverage your organization and solve challenges relating to rising expectations and increasingly complex development requirements.


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