Streamlined business processes for a fitness and healthcare centre

woman on yoga mat
Client /

Body Harmonics 

Service /

Digital Transformation Consulting and eCommerce Websites

Industry /

Fitness and Healthcare 







Body Harmonics operates movement and health centres in Toronto and London, Ontario. It also offers an internationally recognized program in Pilates & Movement Teacher Training.

Through its fitness and healthcare centres, Body Harmonics has helped thousands of people transform their lives to live healthier.

But the business was struggling with its digital presence.

With multiple standalone sites, hundreds of content pages, and an inconsistent user experience across its lines of business, the Toronto-based organization knew it needed to change, but not where to start.


Business Challenge

Body Harmonics understood that it was not operating as efficiently as it could be. The business relied on many manual, paper-based processes, and its three distinct lines of business each had their own websites that required separate management. The websites were not only fragmented and visually outdated, but also not being leveraged to facilitate business processes and transactions.

Recognizing these shortcomings, Body Harmonics aimed to transform its outdated marketing communications website with a full rebrand and refreshed creative redesign, while incorporating business tools that would facilitate greater business efficiency.

The redesign required more than a fresh coat of paint. It necessitated a ground-up rethinking of the technologies supporting the content features and functions of the website. It also required the information design and content strategy to be re-architected to meet the intended vision for three related lines of business: pilates and movement studios, teacher training, and health clinics.

Body Harmonics’ new site needed best-in-industry user experience on its transactional components: scheduling and calendaring classes and programs, customer registration, accounts, billing & payment, lead generation.

It also needed to embrace digital transformation to replace outdated manual, paper-based business processes. As with any digital transformation project, this would require extensive effort to educate and train key staff.

person doing yoga

streamlined business processes

new revenue streams

fully accessible


Transformative Futuring Vision

Enginess worked with Body Harmonics to fully embrace digital transformation, and to "think digital first" about the way they do business, communicate their service offering, transact and engage with customers both nationally and internationally.

Our engagement began with a thorough Digital Strategy and UX Research discovery phase, ensuring the business’s needs and goals were properly captured before a line of code was written or a software license purchased.

This phase included audits, inventory and research into the existing state of the website and technology ecosystem, while the digital strategy synthesis and roadmap derived from user stories elicitation and prioritization. The content strategy and objectives of the business led the redesign of the information architecture, ensuring clients could quickly and intuitively carry out their most common tasks.

Ultimately, Enginess developed a thorough technology and content strategy plan that captured the migration and redesign of 3 distinct websites into 1 cohesive destination, representing all three lines of business and introducing online e-commerce capabilities.


Deliverables and Outcomes

The site is built on WordPress, with WooCommerce shop integration that enables the sale of virtual and hard goods. The site is integrated with HealCode transactional widgets, MindBody CRM system, Constant Contact email marketing. It is also mobile-ready, leveraging responsive design.

The site’s blog was also migrated, with updated content and its taxonomy categorization extended to reflect Body Harmonics’ content strategy.

The site also meets AODA / WCAG 2.0 Level A Accessibility Compliance.

 

body harmonics reformer

Business Impact Summary This was more than a website project – Body Harmonics now has a powerful business tool at its disposal.

The new Body Harmonics platform allows the organization to streamline its business processes, offer self-serve functionality to its clients, enable new revenue streams, and enhance its digital communications, all with an easy-to-use system.

Body Harmonics’ new digital experience better represents the business as it transitions into the next generation of service design and delivery.